Zooppa

On iMediaConnection, Zooppa CEO Wil Merritt outlines 5 critical steps to launching a successful crowdsourced, social video campaign and explains how crowdsourcing is becoming a dynamic marketing tool. Read the entire article here.

Zooppa has launched a Facebook application that allows participants to share, upload, vote for and view contest videos. Margartitaville Cargo Mixed Drink Maker is the first brand to use the new feature. Read more here.

Dean Kelly, London contributor for M&M Global, an online publication that offers data, insight and analysis to help media and marketing professionals effectively compete in the global advertising marketplace, recently discussed the Zooppa Facebook App. Read the entire post here.

Zooppa announces the release of a new App, extending crowdsourcing to Facebook. The Application allows brands to post briefs and members to shoot and post submissions. Read the full article here.

David Cohen recently featured the Margaritaville Cargo Drink Maker Ultimate Host contest on the social media blog “All Facebook”. Jarden Consumer Solutions is the first company to use the new Zooppa Facebook App for both their Margaritaville Cargo and FoodSaver brands. The full story can be found here.  

Zooppa welcomes two new additions to the team: Tosh Meston and Jessie Carter. Tosh, Director of Engineering previously worked at Blue Dot, Myspace and Vizrea. Jessie is a former TV veteran and also worked at Subversionz Media before joining Zooppa as Manager of Partner Programs. Read the full article here.

  Geekwire features the winning video from Zooppa’s “Amazon: Freedom to Choose” contest. The one-minute long rap accentuates the benefits of purchasing mobile phones online. Read the full article here.

    Intel and ASUS have partnered with Grammy-winning artist Jason Mraz for the ”In Search of Incredible” campaign celebrating the launch of the ASUS N Series notebook. Read the full article here.

Yesterday, Mashable’s business and marketing editor Todd Wasserman discusses best practices of crowdsourced marketing with Zooppa CEO Wil Merritt and Zooppa Marketing Manager Mike Burlin.

On May 7th, Spanish news periodical El País ran an article covering the latest trends in crowsourcing. Check out their mention about Zooppa and utilizing creative crowdsourcing for advertising here.