Zooppa

    Intel and ASUS have partnered with Grammy-winning artist Jason Mraz for the ”In Search of Incredible” campaign celebrating the launch of the ASUS N Series notebook. Read the full article here.

Yesterday, Mashable’s business and marketing editor Todd Wasserman discusses best practices of crowdsourced marketing with Zooppa CEO Wil Merritt and Zooppa Marketing Manager Mike Burlin.

On May 7th, Spanish news periodical El País ran an article covering the latest trends in crowsourcing. Check out their mention about Zooppa and utilizing creative crowdsourcing for advertising here.

Exchange4Media.com highlighted the Festival of Media held last month in Montreux, Switzerland. On the forefront of the discussion was the ideation and future of social networking for brands. The article features Zooppa CEO Will Merritt’s perspective on digital culture and advantages of crowdsourcing content. Check out their article here.

Word of Mouth Marketing Association (WOMMA) - a trade association geared at evangelizing word of mouth as an effective marketing tool and promoting “best practices” in the industry - approached Zooppa to contribute to their blog. Being WOMMA members, we happily obliged! Check out Zooppa marketing manager Mike Burlin’s article geared at designing and implementing [...]

TheStreet.com, a leading digital financial media company, recently profiled user-generated content’s role in the advertising industry and its opportunistic future ahead. Check out the article here, which includes an interview with Zooppa’s CEO, Wil Merritt.      

Check out our new white paper titled “Crowdsourcing Your Social Video Solution”. To receive your copy,

Zooppa CEO Wil Merritt will be speaking at this year’s “100 Leaders, 100 Brands, 100 Power Brands” conference hosted by the Internationalist and sponsored by the CMO Council, The Financial Times, The Wall Street Journal, BBC World News and Bloomberg among others. The invitation-only annual gathering allows provides marketers a chance to connect, share challenges and [...]

David Kiley at AdAge recently covered Buick’s upcoming ad blitz during March Madness. We’re happy to be teaming up with Buick, their agency Leo Burnett Detroit and the NCAA to enhance the “Human Highlight Reel” with user-generated content from the Zooppa community.

The Kansas City Filmmakers Jubilee recently posted Hormel’s “Life Better Served” campaign on their website. Thanks for the posting! About the Jubilee: The mission of the Jubilee is to unite Kansas City area educational, cultural and film organizations in a celebration of local independent filmmaking, enhance opportunities for the filmmaker to develop their craft and art, [...]