Zooppa

  What makes you buy one product over its competition? Its unique selling point. What sets it apart from the competition. When a great ad-maker drives the USP message home, you don’t even consider its competition. You know you need that one. Successful filmmakers on Zooppa deliver the USP effectively, but don’t overdo it. It’s [...]

Yesterday, Mashable’s business and marketing editor Todd Wasserman discusses best practices of crowdsourced marketing with Zooppa CEO Wil Merritt and Zooppa Marketing Manager Mike Burlin.

On May 7th, Spanish news periodical El País ran an article covering the latest trends in crowsourcing. Check out their mention about Zooppa and utilizing creative crowdsourcing for advertising here.

Exchange4Media.com highlighted the Festival of Media held last month in Montreux, Switzerland. On the forefront of the discussion was the ideation and future of social networking for brands. The article features Zooppa CEO Will Merritt’s perspective on digital culture and advantages of crowdsourcing content. Check out their article here.

Word of Mouth Marketing Association (WOMMA) - a trade association geared at evangelizing word of mouth as an effective marketing tool and promoting “best practices” in the industry - approached Zooppa to contribute to their blog. Being WOMMA members, we happily obliged! Check out Zooppa marketing manager Mike Burlin’s article geared at designing and implementing [...]

TheStreet.com, a leading digital financial media company, recently profiled user-generated content’s role in the advertising industry and its opportunistic future ahead. Check out the article here, which includes an interview with Zooppa’s CEO, Wil Merritt.      

Check out our new white paper titled “Crowdsourcing Your Social Video Solution”. To receive your copy,

3M is one of the world’s largest and most innovative companies, with over 55,000 products, 76,000 employees, and presences in over 60 countries. Chances are, you use 3M products every day. Zooppa Italy is running a competition for their Scotch Brite sponges product, and Zooppa USA community members are invited to participate. There is a [...]

Zooppa CEO Wil Merritt talks shop at the 2010 WOMMA Summit in Las Vegas last month. Thanks to coBRANDiT for the video!