Hi, Mom
T-Mobile’s Simple Global gives its customers unlimited data and texting in over 140 countries and destinations–at no extra cost. We wanted to inspire those customers to travel, to get off-the-beaten path… Basically turn our Community into explorers and unlock adventures they can share when they take their phones.
The Mission
T-Mobile’s agency, Wunderman, wanted T-mobile customers in all parts of the world to showcase that adventure is out there. They wanted Zooppa’s creative network to be pumped to get out there and find adventure themselves, and think about where they could go and what they could share with their own phone if they traveled abroad. Through adventures, unbelievable sights, and exotic foods, filmmakers created 30 to 60 second videos showcasing the most extreme moments of an adventure outside of the United States with friends and family back home.
Our approach
With filmmakers, storytellers and adventurers in cities all around the world, Zooppa’s platform was the perfect solution for the campaign. Wunderman and T-Mobile wanted to have our community create interactive and enthralling content. Zooppa helped Wunderman come up with a creative brief to guide filmmakers. We then opened the project to our network, and advertised the project across all Zooppa social media channels.
Additionally, to ensure content was created in T-Mobile’s 5 target countries, Zooppa identified top-tier creatives in each target market to submit a video.
T-Mobile was provided with a dedicated Zooppa project manager who supported them throughout the production process. The PM was tasked with providing the client with weekly updates, moderating all videos that came in through the Zooppa platform as well as handling the revisions and payments to winning filmmakers.
The results
“Zooppa was great to work with! They acted as true partners from Day 1. Our day-to-day contacts kept us well-informed throughout the contest; gave us a demo of their tool to ensure reviews would go smoothly; and when we needed more info to put our clients at ease about submission volumes, formats, or talent releases, they were extremely responsive and flexible. We were very impressed overall with the experience and range of content generated by their community. I would gladly work with them again.”
T-Mobile received 66 unique video submissions from 27 countries, and both T-Mobile and Zooppa were highly impressed with the quality, and quantity of submissions received for this project.
Our nine award winners were selected because their videos were heart-pumping, innovative, and followed along the lines of what T-Mobile was looking for.
