Building a community through beautiful, authentic stories: Everyday Humans
Everyday Humans is an online film series from New Zealand based film gear company and long time Zooppa creative partner, Syrp. The goal of the series is to inspire creative filmmaking through compelling storytelling. No superheroes or famous faces, just everyday humans doing what they do.
To gather engaging videos for use in their web series and inspire the global Zooppa community, Syrp hosted their open project on Zooppa’s global platform. The project, which remained open for eight weeks, invited filmmakers from all over the world to share engaging stories about an everyday human in their life. A total of $20,000 was paid out to the top filmmakers and Syrp offered $20,000 of their very own gear to the filmmakers who displayed the best creativity.
The Mission
Through creative filmmaking, create a short film that tells us a story about an everyday human you know. Capture their chat, antics and what makes them tick in a short engaging film. This is a chance for filmmakers to showcase creative chops and push some boundaries.
The chosen human (or group of) could be anyone who has an interesting story to tell — from the guys who run the local corner store, to the old school principal or even your Nan. We’re not looking for product placement or advertising either, so try and refrain from focusing the story on a company or product. Use whatever equipment that is available to you. The emphasis here is on storytelling — it can be a hard task capturing someone’s character in 4 minutes or less, but that’s exactly what we want you to do.
The Results
After eight weeks live on Zooppa’s global platform, the project closed with 130 inspiring, engaging, hilarious, and heartwarming videos. Filmmakers from 26 different countries participated the project. To date, content has been shared on Facebook, Instagram, Vimeo, Twitter, Youtube, www.EverydayHumans.com and Syrp.co.nz. Of the 25 videos selected by Syrp for use, so far 7 videos have been shared within the past month, and more are being uploaded every week.
The videos performed really well, and we’re particularly impressed with the watch time of all content — it’s been a great way to start off the community and it’s evident that it’s continuing to build post competition. We have only been sharing the winning content for the last two months and I’m seeing a consistent increase in engagement.
- 2,750 content likes
- 500 hours of watch time
- 39k+ views
