Video opens with letters "Who is Jones?" The spot is a few seconds of people doing "there thing" followed by answering the question "Who is Jones?" The answers make it seem as though "Jones" is a person but each clip before that has a Jones bottle in the scene. e.g. [video Guy making a mural] [interview: "Jones? Whenever I'm doing work, Jones is there"] [group at "the game"] [interview with girl: "Jones? Whenever we're watching the game, you know Jones is going to be there"] [at skate park, watching a demo] [interview: "Watching somebody go big just wouldn't be the same without Jones"] End: photo of bottle with motto "Jones Soda: Be There." social campaign: "Who is Jones? Where do you go with Jones?"