I’ve seen… ever! WOW!!

http://www.youtube.com/watch?v=TWcG-leQISQ&feature=player_embedded

Yeah saw that one on motionographer a little while back, its very very good!

Man- that commercial is really powerful. So affecting. What a medium film is. It goes right to your soul, and it’s something that binds us together as well.

The only thing that worries me about this ad is that some people might come away with the idea that it’s ok to hold on to their children in lieu of strapping them in. I know that’s a long shot, and 99% of reasonable people will come away with the message that they need to use their seatbelt.

But there is still 1% of people out there who believe that they can keep their children safe in a car simply by holding onto them. Which is totally, unequivocally untrue. You cannot hold onto your child and expect to protect them in an accident. Humans are simply not strong enough.

But I think this short film is incredibly powerful, and the message communicates very well.

- It’s a great example of how to create a visual that communicates a message metaphorically.

Thanks Cauthier!

I really don’t know what to say yet. Im speechless. BRAVO!!!

Totally speechless…

Fantastic Spot – very emotional – thanks for sharing

Sure! :)

Awesome! I really like this one too:

http://www.youtube.com/watch?v=40K5bmCMZQ0