Book titles in ads

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GoateeChicken
GoateeChicken

Posted on: May 08, 2010 11:30am

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Hey, I am making a zinio ad and I am wondering if it is bad to display book or movie titles in the ad…
Say, the camera is scrolling over a library of books…
Would that take away from the company message?

Pillsbury_MGR
Pillsbury_MGR

Posted on: May 14, 2010 11:13am

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Hello, Josh is out of the office today (5/14), so i’m filling in for him.

As long as the brand that’s in your video is actually a partner with Zinio then i don’t think it’s too much of an issue. Zinio is trying to advertise that they have all these magazines and books available so using the content available on their site would probably be preferred. My only thought to the contrary would be if you’re using that single brand for your whole ad, which would probably make it seem more like an ad for that brand not Zinio.

Hope that helps. Josh will be back on Monday and may have a better answer.

Good Luck

Byron Norris

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