Hi Everyone!

Got a great new contest on the site. I think this will be fun – I’m sure y’all are starting to get ideas already: Pepto-Bismol.

Bring the pink!

This is the place where people can ask questions, or just talk about this contest.

Josh

Awesome!!

First question for you for the contest. :D

In the brief it says you could potentially make more than four 15 second commercials. In fact it seems if you make more, your odds of winning go up. So, if I make six, do I make a 1:30 sec video? Or do I make it in two parts, one 60 seconds, and the other 30 seconds? Because of the 60 second constraint?

Thanks!!

“Quote”:

Awesome!!

First question for you for the contest. :D

In the brief it says you could potentially make more than four 15 second commercials. In fact it seems if you make more, your odds of winning go up. So, if I make six, do I make a 1:30 sec video? Or do I make it in two parts, one 60 seconds, and the other 30 seconds? Because of the 60 second constraint?

Thanks!!

Hi Cauthier-

Yeah, this is a confusing piece to the puzzle.

Every submission should be at least four 15-second videos, so each submission should be 60 seconds (give or take whatever buffer time between 15-spots you need). If you have six 15-second spots, you’d need to create a video that was 90 seconds long (a :30 second, 2-part submission would not be eligible under these rules).

The tricky part is if you have 8 or more 15-second spots. In this case, you could make 2 full 60 second submissions (2 different 4-part submissions). Or you could create one giant 120 second submission that would contain all eight 15-second spots.

This would be up to you. Pepto would like to see all the 15-second spots in your submissions to be somehow thematically linked (though the type of humor used, the look & feel of the spots…something). So if all eight of your spots feel like they are somehow thematically linked, then you should have them all in the same 120 second submission. If it’s more natural thematically to split them, then you’d be better off with two 60-second submissions.

It’s a strategy call on your part.

This is a tought one! But there is a lot of money in this one, and a lot of prestige for creating for a Proctor & Gamble product like Pepto-Bismol!

Please let me know if this doesn’t help.

Josh

Yeah, that clears it up, thanks! :D

Page 2 of the brief says to include the Pepto Drip animation included in the brief but all I have found are still graphics. Should there be an animation?

“Quote”:

Page 2 of the brief says to include the Pepto Drip animation included in the brief but all I have found are still graphics. Should there be an animation?

Hi ApertureStudios-

Yes, you’re definitely right. We’re still working on getting that drip down animation.

It should look & feel pretty much like the Mexican Pepto ads that are listed in the printed version of the brief, except that it would have the “Eat, Drink & Be Covered” copy.

This animation comes down over your video, and becomes the end slate. The animation takes about 2 seconds to resolve, so you should create your videos such that there is enough time for the animation to resolve.

—> We’ve asked the client to provide this by the end of this week (by June 25).

I’ll come in here and make an announcement when I post it into the materials files.

Josh

The brief states that all 15-seconds ads “should include food or drink as part of the occasion being shown”. Does this mean actually showing the food(s) or can we mention them in character dialog or some other way? On this note, is it a mandatory to actually show the occasion (e.g. party in full swing) or can we, again, mention the holiday within the context of a funny/clever concept? Hope this makes sense.

Are you looking for finished spots or can we submit storyboards or animatics?

“Quote”:

The brief states that all 15-seconds ads “should include food or drink as part of the occasion being shown”. Does this mean actually showing the food(s) or can we mention them in character dialog or some other way? On this note, is it a mandatory to actually show the occasion (e.g. party in full swing) or can we, again, mention the holiday within the context of a funny/clever concept? Hope this makes sense.

Hi Lorenschiller-

you don’t necessarily have to show characters consuming food or drink, or even show the food or drink- certainly characters could just reference it, or food & drink could even be implied if it’s done correctly.

However, please remember that we cannot show alcohol. Pepto is very adamant about this.

And for the occasion- it’s sort of the same thing: you can reference it or mention it. The Mexican ads they provided us are good examples of this. They don’t show the occasions, rather preparation for them.

Does that answer your questions?

Thanks!

Josh

“Quote”:

Are you looking for finished spots or can we submit storyboards or animatics?

Hi Inhalor- great username!

We are really looking for finished spots.

Sometimes when people have ideas, they will post in the forum looking for collaborators. Or, if you were a fan of one particular Zoopper’s work, you could try to message him/her through the comments on one of his/her ads.

Then you could figure out a way to collaborate and get some of your ideas created!

But yes, for sure, we’re looking for finished spots.

Thanks!

Josh

Hello everyone! My name is Ashley and I am the campaign manager for the Pepto campaign! I will be maintaining the contest page and reviewing all of your entries. If you have any questions I would love to help you out and answer them as best as I can, along with Josh. Questions are great on the forum but you can also contact me at ashley.zooppa@gmail.com! I look forward to seeing what you can come up with for this fun campaign!

Best of luck!

Ashley

I’d like to make mine an animation. Is ths okay?

-Gabe

Hi.
I am in Cape Town, South Africa. Are non-US residents eligible for the contest?
Thanks so much.

Regarding actors – If we use SAG actors, is it safe to assume P&G will pay them the SAG minimum if (when) they eventually air the spots on TV? That’s how it usually works on these online contests, but I can’t find the answer here on Zoopa.

Thanks,
Mark

Quote: " I’d like to make mine an animation. Is this ok?"

gabecdanimation:

Hey Gabe!! Thank you for your question and interest in the contest! Yes, you may create your commercials in animation! Great idea! For all of the nitty gritty details for the commercials (length, themes, etc) refer to the creative brief on the contest page. It can be found at http://zooppa.com/contests/pepto-bismol

I am very excited to see what you come up with!! Let me know if I can be of any help as you begin to move through production of your entry. I am in the office Monday through Friday 9-2 and I can be reached on my email at any time: ashley.zooppa@gmail.com

Josh Barnes is also a great resource as well and he regularly check the forum so he will be able to get back to you quickly too!

I look forward to working with you!

Good luck!

Best,
Ashley Hagerman
Pepto Campaign Manager

Quote: “Are non-US residents eligible for the contest?”

Arthurbacchus:

Hey Arthurbacchus! Yes! You are definitely eligible to enter the contest! I am very excited that you are interested in the contest. It should be a fun and very creative topic and the cash prizes are very substantial!!

I can’t wait to see what you come up with! If you have any further questions, feel free to ask me at any time either on this forum or at my email: ashley.zooppa@gmail.com

By the way….is your name Arthur by any chance? I just like to be on a first name basis with contestants if possible!!!

Thanks for your interest!!

Good luck!

Best,
Ashley Hagerman
Pepto Campaign Manager

Quote: “Regarding Actors- SAG ACTORS and payment”

wileygray:

Hello Mark!

Glad you are interested in the competition! SAG Actors is a topic that I do not have the authority to speak on so I am going to direct you to the community manager, Josh Barnes. He will be back in the office in about an hour and I have sent him an email with your question. Hopefully he will be able to better answer your question. He will post a response to you if not this afternoon, by tomorrow at the latest!

Thanks for the question, its an important one, I know. I look forward to viewing your submission. If you have any other questions or concerns throughout your production please feel free to contact me either on the forum or via email: ashley.zooppa@gmail.com

Thanks and I hope Josh is able to answer your question!

Best,
Ashley Hagerman
Pepto Campaign Manager

Ashley

Thanks for the prompt response. Yes, my first name is Arthur.
Will contact you for sure if I have any further queries:)

Best of luck to all other entrants!

Regards

Arthur

Mark,

Hello, hope you had a great fourth! I just wanted to let you know that we have contacted Proctor and Gamble to find out about money in regards to your actors. We are just waiting on a reply. Hopefully we hear back in the next couple of days. Thanks for your patience and sorry for the inconvenience.

Best,
Ashley Hagerman

ATTENTION PEPTO CREATIVES!!!!!

I’ve been back and forth with the client regarding the “drip-down animation” that is required in each 15-second ad, and it looks like we are NOT going to get it.

- So we’ve included a vector file end slate with the materials files that you can use instead.

Here’s the deal though: In order for the possibility to air one of the winning submissions on television, you’ll want to create your videos such that the drip down animation can be added after the competition ends.

I’m confirming the exact time that the drip animation takes to resolve, but it looks like 2.2 seconds (from the Mexican examples). You’ll want to allow the end slate to persist on top of the video for the same amount of time.

THE BRIEF HAS BEEN ALTERED TO ACCOMMODATE THESE CHANGES.

Hi everybody -

I got some news back from the client today.

About SAG: Proctor & Gamble are in agreement that any actors in any ads that they choose to air on television will be paid SAG wages by P&G. If the actor is not currently a member of SAG, then P&G will pay for their first year of membership.

I’d say that’s some pretty cool news.

And about the animation: Please consider that if P&G are going to use an ad on television, they will want to insert the (yet to be created) drip animation. This drip animation (like the ones that can be seen in their Mexican ads: http://www.youtube.com/watch?v=u4G6LMXwQXE) takes around 2 seconds to resolve.

Its an animation that makes it look like Pepto Bismol is covering the screen, from top to bottom. So even though it takes 2 seconds to resolve, action could be seen in the background during those 2 seconds. So try to take that into account in your shoots.

That’s it!

Happy creating!

Josh

Hello everyone!!

I am very excited to hear that Proctor and Gamble is wiling to pay any SAG actors that star in any video if it wins and is aired. This ups the anty for this competition and definitely adds to the excitement surrounding this particular competition. I believe this may give us more activity for the competition as well. Good luck in your creative thinking and filming!!

Best,

Ashley Hagerman

Hi Everyone -

I had a question regarding the Pepto contest -

This contest requires that you upload one single file with four 15-second ads in it. Do you think this 60-second ad would need to be bigger than our current 50MB filesize limit?

Should we increase the filesize limit for this contest like we did for King Kong?

Thanks!

Josh

Hi Josh,

I have a follow up on the SAG question: I spoke with SAG today, and they said that the actor(s) must not only be paid SAG wages by P&G, but that the actor must be placed fully “under a SAG contract”, which means that they will be paid SAG wages in addition to other certain standards, such as payments to the SAG Pension fund, etc.. I assume that P&G is in fact set up to meet all these requirements, right?

-Mike

Here’s a question…

I noticed that the submissions so far aren’t incorporating 4 ads in one, and some are even 30 seconds, not 15. Obviously getting your ad out fast, helps a lot for community awards, BUT how can they win money if they aren’t following the brief? When I make my first 15 second ad, should I upload it right away so I can try to win the community awards, and then upload my other 3+ 15 second ads when I finish each one individually? Or do I make all 4 ads and put it in one like the brief seems to require? Which will obviously take much longer to do. Thanks for any info!

Chad