Contest brief
ZOOPPA CONTEST 2Zooppers,
Sit tight because this is that kind of news that can shake your mouse! Are you ready? Zooppa.com launches a new, incredible contest on a real great brand: ZOOPPA.COM!
A years after the first Zooppa Contest, things have really changed. We asked you to help us to convey Zooppa with your works worldwide. Now we’re talking about virality! That’s what we want from you: spreading the word about our brand. The novelties are so many: a community with more than 23.000 users from different Countries, a new site’s version just released, an unforgettable Zooppa Happening, new fantastic features and tools.
You don’t need to worry about academic notions of direction, editing or compositing… because we want the language of reality! We want ads that seem made by chance, with a few cents, spontaneously, to put up such surprising and funny situations to be irresistible. Try out, have fun: Zooppa is an alternative project and so your works have to be either.
Attention, concentrate on the medium: Zooppa is Web 2.0 and here your videos have to find their way, not on TV. Your videos have to catch interest immediately, but they have to entertain and surprise too! That’s why the videobrief we present you is this: one of the most successful videos from the first Zooppa Contest, edited and rewied for this occasion. This is why Zooppa is you! The same for radio ads: think on an audio that spreads the word, that can be forwarded by email over and over from its appeal. Another note, for the print ads area: you can use it also to visualize gadgets, non conventional ideas or ambient media.
We’re sure a whole bunch of you is going to participate! After all, it is you who have asked us this contest. Your energy and your desire to experience are overflowing, can’t we satisfy you? Film, photograph, record Zooppa and launch it into the Web! You have time until November 4th to win the incredible Special Prizes that Zooppa.com put at stake for you!
Make us go around the world!
SPECIAL PRIZES AT STAKE
In this contest, for the first time in Zooppa’ s history and only for this occasion, all the prizes will be assigned by the Zooppa Staff. You’ll be able to vote, anyways. Since virality is the main concept here, the staff will consider the stars for the assignment.
For every BIGZOOPPA AWARD the prize will be an incredible ZOOPPA TOUR: you’ll spend a fantastic day with the Staff in H-Farm, the innovation centre for multimedia communication, where Zooppa was born and lives. You’ll have the opportunity to know Zooppa’s backstage and especially to introduce yourselves here! If you’ll be good you’ll also have an interview with our Human resources responsible. Travel and overnight stay paid by Zooppa.