Available material

• Materials
• Brief files

Click here to read the Italian version of the brief

Local
International
Roaming
Geographic
Freestyle

Calling all creative geniuses! Here’s your chance to win big prizes making cool viral ads for an innovative mobile telecoms brand!

Internet phone services have made it much more affordable to keep in touch with your friends and family, particularly if your friends and family live overseas. But because you have to make your calls through your computer there are download & other limitations. With VoIP-over-mobile - you lose the convenience of mobile calling… Until now!

Thanks to Webtel.mobi, you can now connect any two landline or mobile phones through internet-initiated calls, giving you the benefit of mobile calling - but with internet rates. You can call or text locally, internationally, or when roaming from any mobile phone that can access the internet - all at rates that are a fraction of what you’re paying now.

This revolutionary service is sure to change the way we do our local, international and roaming calling and texting. And Webtel.mobi needs YOU to create a viral video campaign that will spread like wildfire round the WorldWideWeb.

Zooppa’s Webtel.mobi viral video competition will be open to the following video submissions:

1. Show how and why Webtel.mobi is the best Mobile Provider in the world for local calls and texts.
2. Show how and why Webtel.mobi is the best Mobile Provider in the world to use for international calls and texts
3. Show how and why Webtel.mobi is the best Mobile Provider in the world to use for roaming calls and texts
4. Show that Webtel.mobi is the Mobile Provider with the largest geographic coverage of any mobile provider in the world, and the only mobile provider in the world that:
• Provides the same low cost rates in and from all countries in the world
• Is available from all web-enabled mobile phones worldwide (and even from desktops/laptops)
• Offers great low rates on all your calls and texts
5. Freestyle! Using the information in the brief, make a video of your choice demonstrating the benefits of using Webtel.mobi

WHEN YOU UPLOAD YOUR VIDEO, YOU MUST TAG YOUR SUBMISSION AND INSERT THE SAME TAG IN THE DESCRIPTION FIELD! The five tag names are:

1. Local
2. International
3. Roaming
4. Geographic
5. Freestyle

Videos can be submitted in any language. Ideally, videos in languages other than English will have English subtitles. Feel free to submit a series of clips, entered in multiple categories. Please always refer to “Webtel.mobi” (Webtel dot mobi) and not “Webtel”.

In their evaluation, judges will consider the following:

• How likely the video is to be shared and passed on by viewers
• How effectively the content communicates the benefits of using webtel.mobi
• How well the content will work with an international audience

HINTS: To check out viral videos that are currently setting the world on fire, head over to www.viralvideochart.com and to get a deeper understanding of classic viral memes, go to www.knowyourmeme.com. And if that’s not enough to get your synapses tingling, here are some hit viral videos to inspire you:
Dancing Matt (spectacular clip with a great international vibe)
Gmail: Behind the Scenes (low-tech, fun, and visually arresting)
Free Hugs (inspirational clip about people connecting with each other)

The combined prize money on offer is a whopping, record-breaking 76,000$ – with prizes per category as well as an overall grand prize. Prizes in this competition will be awarded by Webtel.mobi, by Zooppa, and by community vote. The final winner will be invited to join Webtel.mobi at an Awards Ceremony in Cannes, where the Grand Prize winner will be announced.

Cannes? Grand Prize? Yes and yes! In addition to the usual Big Zooppa, Brand and Community prizes, Webtel.mobi is offering a Grand Prize for the very best video, to be presented at the Webtel.mobi Cannes Viral Film Festival.

So what do you say, Zooppers? Are you super excited to enter this competition? Well go check out Webtel.mobi’s Desktop site at www.webtel.mobi/pc to get info on the product, and sign up from your mobile to test their calling & texting service at www.webtel.mobi (you get some free credit to test it). There’s also a TV insert here that will give you further information.

Here’s how it works:

• Join Webtel.mobi for free.
• Buy calling credit from Webtel.mobi
• Log in to Webtel.mobi from your mobile phone’s browser.
• Enter the number you want to call in the “To” field, and click “Call”.
• Your own phone will ring first. Answer it and wait for 5 to 20 seconds for the phone you’re calling to ring.
• The person you’re calling will pick up his/her phone, and you can talk (or leave voicemail).
• For texting, the same as above, you just click “Text”, type in your 160 character text message, and click “send”.

Then it’s time to fire up your cameras and start shooting! This competition runs from May 11th through July 10th. We can’t wait to see what you all come up with! Have fun!

Remember: Please always refer to “Webtel.mobi” (Webtel dot mobi) and not “Webtel”. And beware! Webtel.mobi is not a VoIP provider. It's a Specialized Mobile Provider, so any entries which show that it is VoIP won't be eligible for the contest/will seriously damage their chances of success!

For more details read here

To participate in this Zooppa contest, you must comply with the rules of this brief, and with the general contest rules, which can be found in the Terms & Conditions, and in the Submission Agreement. Please note that in order to win a prize, you will be required to certify in writing, via Zooppa’s Copyright Clearance Form, that all content in your entry is your original work, is in the public domain, or is used with the written permission of the author or owner of the work, and does not violate the publicity or privacy rights of any person. The unlicensed use of another person’s copyright, publicity or privacy rights could disqualify your contest entry. This includes the use of video, photographs, animation, still or motion graphics, music, sound effects, fonts and in some cases trademarks unless provided by the contest sponsor.

Requirements

Video

Formats	wmv, asf, avi, dvd, flv, mp4, psp, mjpeg, mov, mpeg, mpegts, mpeg2video, rm, svcd, vcd, vob, 3gp, 3g2
Codecs	flv, huffyuv, h264, h263, mjpeg, mpeg1video, mpeg2video, mpeg4, qtrle, rv20, svq3, wmv1, wmv2, xvid
Ratio	4:3, 16:9
Max length	60 seconds
Max size	50MB

Concept

Image files	jpg, png, gif
Image max size	1MB
Attachment files	pdf, doc, txt, rtf
Max attachment size	10MB