Zooppa

Contest brief

Dear Zooppers,

Summer is coming and BigZooppa knows how to enjoy it fully! Friends, fun and the right music with the right aperitif: a Negroni Old, his favorite! No one represents better the authentic and independent spirit of the young people, full of life like our BigZooppa!

Negroni isn't just an aperitif, it's a way of life that recalls the taste of the legendary 60s e 70s, symbol of musical and cultural revolution. And this is quite the spirit a happy hour with Negroni wants to embody nowadays. Negroni is history, but the right one, young people's, of revolution, to build a future loaded of dreams and will to freedom.

Taste a cup of this historical drink and immerse in the Negroni world to get at most its disenchanted and free lifestyle. Focus on the brand's independence, on its capacity to renew the poles, to stir up the will to be genuine. Negroni is knowing to enjoy fully each aspect of life: music, friendship, passion, fun. And tell me, Zooppers, who could represent this spirit better than you?

The product on which you will stir up your creativity is Negroni Old, (21 degrees). Remember, your works (print ads and banners) must contain the image of the bottle of Negroni Old that are available in the download materials. And attention with the pronunciation! Negroni is American style: “Negrooni” like our BigZooppa would say! You have time until September 3rd to advertise the blend that made the history of Italian aperitifs. At stake to the best works, the prize money amounts to 11.000 Zoop$!