Contest brief
MINI BRIEFHey Zooppers,
BigZooppa is really bored! Our bright friend is unusually sad and depressed. Office life's fault, that is not his made for him. Fortunately there's a solution, truly infallible, for raising his humor up to the stars!
Zooppers, be ready to enter in an incredible contest with MINI! You have read well: this brand, always tied to design and innovation, choose right you to represent its two brand new little jewels: MINI TRIGGER, bold and sporting, but elegant at the same time, and MINI ABBEY ROAD, glamour, conceived for an urban chic that doesn't go unobserved. You Zooppers will be called to measure yourselves with this resounding brand just to coincide to the official launch of the two models, playing with the subject: “MINI against boredom”.
Videos, print ads, radio ads, concepts and, for the first time, animated gifs, that is to say web banner ads. They're the instruments at your disposal to represent the winning, youthful and super amusing lifestyle of these two new cars. Make them fascinating like only you know to do: Zooppa and MINI together, the right bet to fill up your days with color and joy!
You have time until June 16th to participate. At stake to the best works, the prize money amounts to 8.000 Zoop$ and exclusive MINI articles (the product images are available in the .zip file to download). Zooppers, don't miss this incredible occasion and make your imagination travel with MINI.