Zooppa

Contest brief

Hey Zooppers!

MMMMMM…!!!

We're sorry for the confusion; it's BigZooppa that's enjoying his Kit Kat! Yes, you've read right, it's the crunchy and creamy snack that's always with us: “Have a break, have a Kit Kat”!

BigZooppa knows it very well, and since his childhood every break serves him as an excuse to wolf one. And if we think that BigZooppa is always on break well you can figure out! But how could we say he's wrong? Kit Kat has become even tastier, creamier, crunchier, in a single word: better!

Zooppers, we're sure you won't be able to resist this temptation. So we ask you to measure yourselves with the concept: “I like to break free”. Describe the freedom offered by Kit Kat that transforms every situation in a break, complying tastes, passions and preferences. Liberate your fantasy: music, sport, travel, technology, wellbeing, every context is fit to a break with Kit Kat. You have time until June 9th to make real your ideas with a video, a print ad, a radio ad, a banner ad or a concept. Don't forget to insert in your works the logo and a pay-off: “Have a break, have a Kit Kat” is the official one, but from you Zooppers we expect novelties!

Kit Kat will reward your engagement with a good 8.000 Zoop$, but it's not over yet! The best works will be used in the official advertising campaign: prepare yourselves to hear your radio ads on-air and to see your print ads as real banners!