Contest brief
INVICTA BRIEFHi Cicciobrothers, did you see who’s the protagonist of our videobrief? Before going on reading, watch it: we don’t want to take off your surprise.
Well, now that you have seen it… oh yes, it’s the Business Unit Manager from Invicta, in person. It was he who asked us to launch this contest, which officially re-launches the brand. Yes, because Invicta wants to come back and become once again the icon-brand-object of the mutable identity of the young generation and its innovative life styles.
The new forms of nomadism, the freedom of movement, the everyday unpredictability, the adaptability to the several situations of life, the pleasure of discovering objects, people and places: these are the values that always have been imprinted on the Invicta DNA. The brand wants to support it, now more than ever.
Between the 80s and 90s – we all remember! – Invicta backpack was the symbol of an entire generation, an authentic status symbol and one of the strongest young icons. Before that, Invicta was a technical brand… and even if Invicta’s road has been, for years, another one, the company history is emblematic, as the quality and the fame of its products.
For Invicta Zooppa represents indeed the first act of a fresh new communication campaign that points to the youth universe. Therefore the company will be very interested in your ideas, because creativity is the essence of this brand. In fact you sure can see it already from the videobrief!
Through videos, print ads, words, images (but not radio this time), tell us a story, a frame, an archipelago… Give shape to the imagery of which Invicta wants to be the symbol. Think of something coherent to the language used by the brand (for example, the lined graphic language, protagonist of the last advertising campaign) but, at the same time, free your fantasy! You will have time within April 23rd, 2008 to send us your works. And… good luck!
Besides the money prizes, Invicta puts at stake a good 45 limited edition products. They will be assigned to the videos classified from 6th to 15th, and to the print ads classified from 5th to 25th places. The other products will be assigned to the most original and creative works – videos, print ads and concepts – by Zooppa Staff.