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Please Note: End date for this competition has been moved. NEW END DATE IS MARCH 4, 2011

ABOUT SILK

Silk is a natural, healthy, and delicious alternative to dairy milk made from soy or almonds. Silk is carefully crafted to possess a signature smoothness, which is rich in plant-based nutrition and has a graceful flavor that you’re guaranteed to love.

That’s right – Silk stands behind the deliciousness of their milk with a Love it Guarantee!

Every drop of Silk's SoyMilk begins with natural, whole harvested soybeans to preserve the great taste and nutrition Mother Nature intended. Silk Pure Almond is made with the goodness of whole, natural almonds and provides 50% more calcium than dairy milk. Silk's SoyMilk and Silk Pure Almond are delicious and nutritious alternatives to dairy milk that more and more people are discovering every day. Silk has hit the mainstream and is here to stay.

Silk is a beautiful, naturally delicious milk that is better for you, and better for the earth:

Better for you:

• Low in saturated fat
  
• 100% Cholesterol free
  
• Every glass has just as much calcium as dairy milk
  
• FDA asserts that 25g soy protein per day, as part of a diet that is low in saturated fat and cholesterol, can reduce risk of heart disease
  
• 13 different varieties have less than 100 calories per serving
  
• Naturally lactose-free
  
• A growing body of research suggests that diets containing abundant plant foods may have significant long-term health benefits.

Better for the Earth:

• Production of Silk soy milk uses 1/3 the water as dairy milk, and creates 1/3 of the carbon emissions
  
• Silk never uses genetically modified ingredients in their beverages
  
• Silk offsets 100% of the electricity used to make their products in their facilities with wind energy
  
• Silk partners with Conservation International in the sourcing of their ingredients

Better for you, better for the Earth, smooth, delicious and decidedly habit-forming - Now is the time for the reign of Silk! Silk is ready to stand up to dairy and challenge them for the milk crown.

YOUR MISSION

Create a video, 60 seconds or less, that demonstrates why Silk is both better for you, and better for the earth - and why Silk is ready to challenge dairy as Earth's greatest milk.

And remember - one of the reasons that Silk is better for you is the taste! Silk is so confident that you will love their milk that they guarantee it.

Silk is gaining in popularity, and is proud to challenge dairy as a delicious and nutritious alternative. Your videos can be dramatic, aspirational or funny, but should capture the plucky spirit that Silk exhibits as it challenges dairy.

Silk is especially looking for videos with viral appeal - videos that capture & engage, and beg to be shared.

REQUIREMENTS

You must include a carton of Silk in your videos.

TARGET MARKET

Silk’s market is currently the U.S. and Canada.

Silk’s target market with this campaign is any dairy milk drinker who is open to alternatives.

You can find out more about Silk at SilkSoyMilk.com or SilkPureAlmond.com. Find Silk on Facebook here.

Questions? comments? Just want to talk about the Silk contest?

Check out the Silk Forum Thread.




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