Contest brief
BEST WESTERN BRIEF
Dear Zooppers,
It’s time to pack your bags! BigZooppa has fallen in with the “best” of the best—the Best Western, that is: the high-quality hotel that satisfies all of a customer’s desires, including an amazing breakfast and extra-special treatment. Right now BigZooppa may be enjoying his holiday in relaxing comfort, but it certainly doesn’t take Aladdin’s magic lamp to grant your own wish of traveling the world like royalty: all you have to do is participate in our Best Western contest! Known around the globe for its quality, its long tradition, and the passion of its employees, the historic Best Western hotel chain is asking for your help in promoting its services. Now it’s up to you, Zooppers!
Best Western has provided hospitality to millions of travelers around the world since 1946, and it continues to maintain the elevated standards, passion, and professionalism that it has always required of itself. Meditate on the pleasure of an utterly comfortable stay in a hotel whose most important values are hospitality and quality… The many aspects your proposals can focus on range from the great quality the hotel offers at reasonable prices, thus making the Best Western’s comforts affordable to enjoy, to the variety of the hotel’s offerings, which include a range of services addressing the needs of everyone from vacationers to business travelers, such as the provision of high-speed Internet in every Best Western location. Of course, you shouldn’t forget the ease with which guests can make their reservations either online or by telephone: they can choose immediately from over 170 hotels in more than 120 cities throughout Italy, as well as many others around the world.
There are tons of possible ideas, Zooppers, so get the creative juices flowing and promote the Best Western experience to the best of your ability, concentrating on the chain’s promotion in Italy. You have until November 19 to participate and you can choose to work with video, print ads, banner ads, radio spots, or ad concepts. On the line are prizes totaling 7,000 Zoop$ as well as tons of Travel Cards that would allow you to travel the world under Best Western’s banner and enjoy its “Best” hospitality!