Russell Wiley is Out to Lunch
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*NOTE* The following is a short version of the brief to get people interested in this contest. The rest of the creative brief, including resources for obtaining electronic excerpts from the book, and an advanced copy of the book itself, are available in the downloadable Brief Files.
Richard Hine’s debut novel Russell Wiley Is Out To Lunch is a corporate satire, set in the New York media industry, that looks at the challenges of print media in making the transition to the digital age. Written by a true media insider, the novel will be published by Amazon’s new AmazonEncore imprint this October, will connect immediately with readers throughout the media and advertising business, and will resonate with everyone who works in a troubled industry.
It’s Fall 2006. And Russell Wiley is in deep trouble. A media executive for the failing Daily Business Chronicle, a company that needs “Unicorns”, Russell is the epitome of workhorse. His career is teetering on the brink of collapse, his sexless marriage is fast approaching its expiration date, and Russell can’t stop fantasizing about his beguiling colleague. Forget trouble, disaster seems imminent…and that’s before he makes a careless mistake that could cost the paper millions.
An edgy and ultimately uplifting satire set in the New York media industry, Richard Hine’s debut novel looks at the challenges print media faces in making the transition to the digital age—and above all, the absurdities of corporate life, and the challenges of modern relationships. Think ‘The Office’ meets ‘The Devil Wears Prada’ meets ‘American Beauty’.
However, you must be a Zooppa member to download the brief files. To read the rest of the creative brief, and to download the materials involved in this contest, please log in or sign up to be a member of Zooppa.
Due to the subject matter of this book, we have assembled a panel of luminaries from the advertising and media industries to choose the client prizes for this contest.
The judges panel includes:
Richard Hine, Author, Russell Wiley Is Out to Lunch, former VP, The Wall Street Journal
Carla Hendra, Chairman, Global Strategy & Innovation Practice of Ogilvy & Mather Worldwide
Michael Conrad, President, the Berlin School of Creative Leadership, Former President and Chief Creative Officer of Leo Burnett International
Cabell Harris, Professor, Virginia Commonwealth University Brand Center, Founder of the WORK agency
Andy Berlin, The United Network, DDB, Berlin Cameron & Partners, and Goodby, Berlin & Silverstein
Jeff Hayzlett, Former CMO of Kodak, social media and marketing expert
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RUSSELL WILEY IS OUT TO LUNCH: A Novel by Richard Hine
*NOTE* The following is a short version of the brief to get people interested in this contest. The rest of the creative brief, including resources for obtaining electronic excerpts from the book, and an advanced copy of the book itself, are available in the downloadable Brief Files.
Richard Hine’s debut novel Russell Wiley Is Out To Lunch is a corporate satire, set in the New York media industry, that looks at the challenges of print media in making the transition to the digital age. Written by a true media insider, the novel will be published by Amazon’s new AmazonEncore imprint this October, will connect immediately with readers throughout the media and advertising business, and will resonate with everyone who works in a troubled industry.
It’s Fall 2006. And Russell Wiley is in deep trouble. A media executive for the failing Daily Business Chronicle, a company that needs “Unicorns”, Russell is the epitome of workhorse. His career is teetering on the brink of collapse, his sexless marriage is fast approaching its expiration date, and Russell can’t stop fantasizing about his beguiling colleague. Forget trouble, disaster seems imminent…and that’s before he makes a careless mistake that could cost the paper millions.
An edgy and ultimately uplifting satire set in the New York media industry, Richard Hine’s debut novel looks at the challenges print media faces in making the transition to the digital age—and above all, the absurdities of corporate life, and the challenges of modern relationships. Think ‘The Office’ meets ‘The Devil Wears Prada’ meets ‘American Beauty’.
YOUR MISSION
Create video, graphic design or banner ads that will spark interest in the release of Russell Wiley Is Out to Lunch and direct viewers/readers to order a copy from the main online sites or their favorite bookstore.However, you must be a Zooppa member to download the brief files. To read the rest of the creative brief, and to download the materials involved in this contest, please log in or sign up to be a member of Zooppa.
AWARDS
Amazon Encore is offering $15,000 in cash awards for this contest. See the prize details hereDue to the subject matter of this book, we have assembled a panel of luminaries from the advertising and media industries to choose the client prizes for this contest.
The judges panel includes:
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