This is one of a series of ads highlighting the strengths of webtel.mobi. All of the ads use the same 30 seconds of emotional music; but the instrumentation is different in each ad... A cowboy, sitting alone in a field, strums the opening chords of a melody. The melody inspires him to pick up his phone, surf to the webtel.mobi site and call his Indian girlfriend in Mumbai... She is playing a set of tabla drums while a friend in the same room is playing a sitar. Her phone rings, she answers it and listens to her American boyfriend's melody. She joins in on tabla and the sitar player starts playing as well... They jam for a few seconds and soon the distinctly American folk-music tones and the tabla/sitar combo merge perfectly to form a perfect fusion of two cultures... As the music merges and builds to a climax, the screen explodes into bright colors as cowboys with bindis and Indian outfits dance in the tradition of Bollywood and Indian women in saris and cowboy hats square dance in the American style... Text onscreen: USA to India / 8.1 cents/min... Final text: Jam Longer with webtel.mobi