Making The World A Sweeter Place

Fender® Artist Ukulele Ray is singing out the praises of dreams coming true through The Hershey® Company’s “Hershey’s In Africa” Program, providing farmer schools and other critical programs to enhance the quality of life in Africa’s Cocoa Region communities. So, everytime you bite into a Hershey’s... you’re creating a brighter future, and making the world a sweeter place!

This ad by ukuleleray has 8 comments

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  • 19SIXTY5

    Posted by 19SIXTY5

    Jan 08, 2010 01:03pm

    The tie-in with the video is a great idea. But the layout and typography of this ad, and the other one, just doesnt work that well. Multiple fonts, multiple colors and directions…it could be much cleaner and still create the “tone” you’re going for.

  • ukuleleray

    Posted by ukuleleray

    Jan 08, 2010 08:40am

    Appreciate the support FUNSTUFF. Some people just don’t get it.

  • funstuff2010

    Posted by funstuff2010

    Jan 08, 2010 07:57am

    BINGO — I don’t see Hershey’s promoting Ukulele Ray… I see Ukulele Ray promoting Hershey’s In Africa. What’s not logical? Celebrity endorsements are common-place in the industry. Especially, with NON-Profits, etc. as it puts a face on the charity, promotion or product. After researching, Ukulele Ray and checking out his websites, I think he would be a perfect choice for Hershey’s. After all, he’s been good enough to endorse such products as Fender Guitars and Rockstar Energy Drink.

  • leorlepre

    Posted by leorlepre

    Jan 06, 2010 06:55am

    nice one, good job.

  • bingoismygame

    Posted by bingoismygame

    Jan 04, 2010 01:37pm

    I do not believe Hershey’s wants to promote yourself in it’s advertisements. That does not seem logical.

  • ilbongio

    Posted by ilbongio

    Jan 04, 2010 03:20am

    good

  • matogrosso

    Posted by matogrosso

    Dec 31, 2009 04:24pm

    nice

  • funstuff2010

    Posted by funstuff2010

    Dec 31, 2009 07:12am

    Like this ad, too. Great photo and ties well to your video once again. GREAT!