Utilizing extreme sports as a theme: maybe show a guy riding an old beach cruiser slowly cruising down the street and then Flashes a bottle of Jones Soda or possibly individual drinks it and then flash to that person on a state of the art mountain bike thrashing down the mountain. Next show someone on old wooden skis behind a boat, person drinks the soda and bam have that person kicking butt on a Wakeboard. Tagline at the end either in print or stated Jone’s Soda redefined