60 sec commercial , possibly big billboards on the sides of the road. Basically straigh on shot of women of different races and continents. one after another. All of them saying in their own langauge ( the look is sexy , toosed hair, THAT glare in the eye, sensual, powerful ) " I love ITALIAN" ( implaying "italian man". quick lineup of same women all screaming ( exctasy, statement etc tone of voice) : " SHOES !"