Online battle of the bands competition where unsigned music groups can upload a video or mp3 of an original song to a microsite. Fans choose their favorite band/song on Facebook and Twitter. The first 500k voters will win a free new burger called “The Beat Burger”. The top bands will be selected to play live at selected Fridays ie- New York, California, etc. – Friday’s will fly the bands out as well as a selected number of fans to the event which will be Broadcast live online and uploaded to youtube. Friday’s also gives away a digital/cd compilation of the best songs.