Friday’s can host an “all-you-can-eat” buffet once a month, consisting of the basic Cheesy Bacon Cheeseburger, pasta’s, salads, sandwiches, and seafood. Entry fee could be say, $15 without drinks, and there will be contests such as: “Man’s Burger Burner Challenge” (a race to finishing 3 burgers for a gift card at Friday’s) “Women’s Burger Burner Challenge” (a race to finishing 2 burgers for a gift card at Friday’s) “Pasta Packing Challenge” (a massive bucket of pasta that must be finished in 5 minutes for a gift card at Friday’s) “Hot Pepper Packer” (a race to finishing 10 hot peppers for a gift card at Friday’s) A list could be composed of the best contestants and the most eaten. This kind of promotion will bring a ton of variety to the kinds of people coming to Friday’s, and will create an atmosphere of camaraderie and fun. People can come and just sit around and watch the competitions and enjoy the buffet, or take place in the competitions for a chance to win or be embarrassed.