The camera shoots a guy at the helm of his cabin cruiser. He is handsome, he appears self-confident, the sun shines on his tanned face, he wears Murphy & Nye and nothing in the world seems to be able to upset him. The camera does a close up on his squinting eyes peering at the horizon. The camera now pans the boat, showing the flank of the boat first and then up and up until the guy is in view. In the background is always the same brilliant sky… The final shot is of what is really around the guy in from: the boat is in the middle of a road full of traffic and it’s just there as a sign to a fish restaurant. Tag Line: Murphy & Nye, No sea required.